SOUND ADVICE TO BRING YOUR STORY TO PODCAST LIFE

Since 2005, we have produced hosted and consulted on a myriad of podcasts for media companies, brands and non-profits.

We can help you get started with ideation, creation, a launch plan, distribution, amplification and overall best practices for your podcast.

 

Our goal is to take the mystery out of how to podcast, so you can concentrate on telling your story.

 

We don't stop when you launch. We are available for regular consultation around your listenership, content and ensuring your podcast is a success.

 

SOUND EXPERTISE

IDEATION

Let us help you shape your story for your audience in the best possible way for the podcast format. We can talk about the overall theme and tone of your podcast, who might be involved in telling that story and how often you want to tell it.

BRANDING

Aside from your podcast, there are several other creative assets that our team can build out on your behalf. From logo design, social media graphics, and video trailers, our team can assist you in making a big impact on how you brand your podcast and impact your audience. We’re also equipped to take your current assets and create the appropriate pieces of creative for your podcast.

PRODUCTION

We will assist in every facet of the podcast from the recording process, to its production and overall sound. Of course, we can also get you set up to do much of this on your own, if that’s how you decide to tackle podcasting. We will let you know what gear to use, how to involve guests, and even how to record on the go.

DISTRIBUTION

Once we’ve created your podcast or you’ve done it on your own, it needs a place to live so that your audience can hear it. We’ll help you select the best podcast hosting platform and assist you in getting it distributed to all the top podcast portals. If you don’t have a website for your podcast, we can help you with that too.

AMPLIFICATION

“If you build it, they will come” may work for fictional farmers with a passion for baseball, but getting an audience to hear your podcast is as important as producing one in the first place. Aside from podcasting, we are world class content marketers who can help you build a sound amplification strategy to help you reach your audience wherever they are to ensure they listen and subscribe to your podcast.

ANALYTICS

To achieve success with your podcast, its a good idea to review your analytics and understand who and how people are listening to your podcast. We'll help you understand the metrics within the first few weeks of launching, and then either check in with you monthly, or teach you how to check and understand the metrics yourself.

LAUNCH

Launching a podcast for the first time can be exhilarating and we want to help you through it. We have a series of best practices around launch, that we can assist with implementing. Or you can use our checklist and plan your launch on your own.

MONETIZATION

We can help you monetize your podcast with a marketing strategy, media one-sheet, merch, advertising, and contacts to achieve financial success with your podcast.

PARTNERSHIPS

Anything we do relies heavily on your input and other partnerships you already have. We have a list of preferred partners and freelancers that we work with to ensure your podcast is a success.

 

THE SOUND PODCAST

We aren’t just “consultants”, The Sound Media Group produces our own in-house podcast, The Sound Podcast - an award nominated, music discovery podcast hosted by Ira Haberman. Rest assured; everything we preach, we practice ourselves.

 

SOUND EXPERIENCE

Past and Presents Podcasts We've Worked On

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SOUND PARTNERS AND RESOURCES

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SOUND INVESTMENT

We want to hear about your plans for podcasting, and how we might be able to add value to what you are doing. Book a FREE half hour consultation to discuss your podcast and how we can add sound advice to bring it to life.

The Set-Up

$750*

The quick and easy podcast set-up for those who have a good idea of what they are doing. You already have most of what you want to do configured. You've already figured out your format, sound design, production etc. and just need a helping hand to get your podcast launched. We'll get you set-up and train you on podcast hosting, make sure you're on all the right platforms, and give you a crash course on analytics. 

VIP 

$1500*

Let's take the time to build out more of a strategy around the story you want to tell on your podcast. We will discuss your podcast's format, length and frequency. We will determine all the creative elements required for your podcast both sonically and visually. We will recommend the best equipment for you to buy if you want to produce the podcast on your own, or offer up our solutions on how to get your podcast produced. Once we've spent some time, we'll include everything else in the "Set-Up" package to get you podcasting like a pro.

A LA CARTE

Hourly Rate

Your needs exceed our two starter packs, or you have different podcasting needs entirely. We’re no strangers too jumping into a project that’s already launched that is in need of some love and attention. We will bring all of our resources to bare in order to help you succeed either at the beginning, or in the middle, of your podcast pursuits. Let's sit down and come up with a package that meets your needs based on our expertise and vendor partners. 
(MIN 15 HOURS)

*Please note, these fees do not include any third party costs, like podcast hosting, production, graphic design etc. You will be billed for additional costs at our standard rates which we will discuss ahead of time.

 

CONTACT US

108-485 Roswell Avenue
Toronto, Ontario
M4R 2J2

 

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